I am a designer with a decade of experience delivering design and direction for agencies in Berlin, Hamburg and most recently London. Still as curious as on day one, I'm always keen to learn, to evolve and expand my creative horizons, in and out of the studio. I’m excited about all things influenced by design - art, music, film, fashion and I'm constantly looking for new inspiration, new tools & new ideas.

Currently Design Director
at Saatchi & Saatchi London

BHF
VISUAL
IDENTITY

A living visual identity document that evolves with the British Heart Foundation. Covering every aspect of the brand - hosted in an interactive figma file.

With this design system, we reintroduce people to the science of their own heart in an exciting, simple and modern way.

Back 🏠

Colour

Whilst on print we stay true to our iconic brand colours, on digital and social we flex a broader range, giving us a bit more variety while keeping red at the heart of everything.

The pulse

Tapping into the brand's iconic logo and making it more useful, meaningful, powerful.

Illustration

By applying our simplified colour palette and injecting more life into our illustrations, we've created a holistic illustration style that seamlessly adapts into lifestyle + scientific applications

HE(A.i)RT TEXTURES

By blending art and science and using AI, we've crafted a compelling collection of textures. These textures aim to illustrate the heart's beauty and uniqueness.

As the collection explores the textures of our heart on the inside, their placement should reflects this. They should only be placed on the inside of our assets, and as a decorative accent.

MOTION

Beating heart. Beating brand. Infusing every moment with movement and energy.

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