I’m a Design Director with a decade of experience shaping identity systems, branding and visual direction for agencies in Berlin, London and most recently Hamburg. My work blends strategy with hands-on craft, with a focus on sport, culture and strong visual ideas. Still as curious as on day one, I’m always learning, evolving and exploring new creative territories - from design and film to music, fashion and emerging tools. I’m driven by clear ideas, expressive visual languages and work that resonates with real audiences.

Currently Design Director
at Saatchi & Saatchi London

BHF
VISUAL
IDENTITY

A living, evolving identity system for the British Heart Foundation — an interactive Figma-based document that unifies every part of the brand.

Built to grow with the organisation, it reframes the science of the heart in a way that’s clearer, more accessible, and contemporary across all touchpoints.

Back 🏠

Colour

Whilst on print we stay true to our iconic brand colours, on digital and social we flex a broader range, giving us a bit more variety while keeping red at the heart of everything.

The pulse

Tapping into the brand's iconic logo and making it more useful, meaningful, powerful.

Illustration

By applying our simplified colour palette and injecting more life into our illustrations, we've created a holistic illustration style that seamlessly adapts into lifestyle + scientific applications

HE(A.i)RT TEXTURES

By blending art and science and using AI, we've crafted a compelling collection of textures. These textures aim to illustrate the heart's beauty and uniqueness.

As the collection explores the textures of our heart on the inside, their placement should reflects this. They should only be placed on the inside of our assets, and as a decorative accent.

MOTION

Beating heart. Beating brand. Infusing every moment with movement and energy.

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