JEEP
COMPASS:
ANY EXCUSE
TO GET LOST

P1, X3, R8, F8, GT-R...
Car model names are so robotic and soulless. So, when Jeep approached us to create a look and feel for the launch of their new car in the UK, the answer was in the name: Compass.

Starting from the grid of a compass, we derived a new design and art direction for the brand.

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