JEEP
COMPASS:
ANY EXCUSE
TO GET LOST

P1, X3, R8, GT-R…
Car model names have become robotic and soulless. So when Jeep asked us to develop the look and feel for the UK launch of their new model, the answer was already there: Compass.

Using the geometry of a compass grid as our starting point, we built a fresh design and art-direction system for the brand.

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