FRAN

Creative Director Design
@ Serviceplan Hamburg

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FRAN

Creative Director Design
@ Serviceplan Hamburg

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I’m a Design Director with a decade of experience shaping identity systems, branding and visual direction for agencies in Berlin, London and most recently Hamburg. My work blends strategy with hands-on craft, with a focus on sport, culture and strong visual ideas. Still as curious as on day one, I’m always learning, evolving and exploring new creative territories - from design and film to music, fashion and emerging tools. I’m driven by clear ideas, expressive visual languages and work that resonates with real audiences.

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Currently Design Director
at Saatchi & Saatchi London

Estoril
Praia
FOOTBALL
CLUB

Throughout 2024, I’ve had the privilege of working with my hometown football club to develop and implement Ouro Sobre Azul - a new design + art direction system for the brand.

The work spans refreshed colours, a bespoke typographic direction, a refined monochrome crest, and a more cohesive visual identity across all touchpoints.

Back 🏠

The cornerstone of any football club. For Estoril, the colours of the club are the colours from the region - blue from the sea, gold from the sun.
In order to embrace a modern take on the brand, we wanted to go strong with the monochromatic crest. Together with Kappa, we've implemented that approach on this years' kits.
Cut from the angles of our triangle, our taylormade font - PRAIA.ttf, is recognizable and distinctively unique to our club.

20.5°

85 years of Estoril
The 85th anniversary of the club provided the perfect opportunity for us to bring our font to life, with its own graphic lockup - present in every kit for the season of 24/25.
Under our new direction (gold over blue) we are creating a new era for the club. One with design thinking at its forefront.

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