I’m a Design Director with a decade of experience shaping identity systems, branding and visual direction for agencies in Berlin, London and most recently Hamburg. My work blends strategy with hands-on craft, with a focus on sport, culture and strong visual ideas. Still as curious as on day one, I’m always learning, evolving and exploring new creative territories - from design and film to music, fashion and emerging tools. I’m driven by clear ideas, expressive visual languages and work that resonates with real audiences.

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Currently Design Director
at Saatchi & Saatchi London

OVO
Energy
Forecast

A three-month takeover of Europe’s largest indoor digital OOH screen. The Energy Forecast uses generative AI and real-time grid data to visualise the nation’s energy habits, giving commuters live, actionable insights on how small behavioural shifts can reduce carbon emissions and support a greener Britain. Developed in collaboration with FIELD.IO.

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Human + Data

We tapped into real data gathered from travellers and built a live, generative experience that utilises AI to create a more emotional and human perspective.

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