smart #1

As smart heads into a new bold future of car design we were tasked to update their brand to match their progressive attitude.

In line with their vehicle design direction, we are in the process of implementing a digital-first branding approach.

Back 🏠

WAY → IN

We believe in a digital-first approach for log, where the smart caaar is a physical manifestation of a holistic design system → Prism™

Object
Liquid
Medium

digital 1st

Drawing from the car's futuristic aesthetic, we crafted digital behaviours aligned with this vision.

✋tomorrow

A future-facing look for a future-facing brand.
Hello tomorrow. Hello Prism™

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