smart #1

As smart moved into a bold new era of car design, we were tasked with updating their brand to match this progressive attitude.

In line with their vehicle design direction, we implemented a digital-first branding approach.

Back 🏠

WAY → IN

We believe in a digital-first approach for log, where the smart caaar is a physical manifestation of a holistic design system → Prism™

Object
Liquid
Medium

digital 1st

Drawing from the car's futuristic aesthetic, we crafted digital behaviours aligned with this vision.

✋tomorrow

A future-facing look for a future-facing brand.
Hello tomorrow. Hello Prism™

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