I am a designer with a decade of experience delivering design and direction for agencies in Berlin, Hamburg and most recently London. Still as curious as on day one, I'm always keen to learn, to evolve and expand my creative horizons, in and out of the studio. I’m excited about all things influenced by design - art, music, film, fashion and I'm constantly looking for new inspiration, new tools & new ideas.

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Currently Design Director
at Saatchi & Saatchi London

smart #1

As smart heads into a new bold future of car design we were tasked to update their brand to match their progressive attitude.

In line with their vehicle design direction, we are in the process of implementing a digital-first branding approach.

Back 🏠

WAY → IN

We believe in a digital-first approach for log, where the smart caaar is a physical manifestation of a holistic design system → Prism™

Object
Liquid
Medium

digital 1st

Drawing from the car's futuristic aesthetic, we crafted digital behaviours aligned with this vision.

✋tomorrow

A future-facing look for a future-facing brand.
Hello tomorrow. Hello Prism™

Next Project →