I’m a Design Director with a decade of experience shaping identity systems, branding and visual direction for agencies in Berlin, London and most recently Hamburg. My work blends strategy with hands-on craft, with a focus on sport, culture and strong visual ideas. Still as curious as on day one, I’m always learning, evolving and exploring new creative territories - from design and film to music, fashion and emerging tools. I’m driven by clear ideas, expressive visual languages and work that resonates with real audiences.

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Currently Design Director
at Saatchi & Saatchi London

FC St.
Pauli
concept

As a way to develop and refine my craft, I try to keep an habit of challenging myself through some self-given fictional briefs.

On this one, I've reimagined the emblem, kit and comms of this german football club that has achieved cult-like following all over the world.

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MORE THAN JUST A CLUB

As a lover of football and Hamburg resident, I am really interested in the phenomenon that St. Pauli FC is within the football world.
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What started as a community based football club of a working class area of Hamburg now counts with a legion of fans spread all over the world, turning it into more of a cult than a club to some.

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