smart #1
Brand explorations into what tomorrow will look like for smart® automotive. Brand refresh with special focus on the #1 launch.
WAY → IN
We believe in a digital-first approach for log, where the smart caaar is a physical manifestation of a holistic design system → Prism™
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Object
Liquid
Medium
digital 1st
Drawing from the car's futuristic aesthetic, we collaborated with digital agency SinnerSchrader in the craft of digital behaviors aligned with this vision.
Motion
Taking inspiration from light, our motion design seamlessly integrates with the brand's smart, electric, progressive future.
