Toyota Reliability
Take it for granted is a campaign about the trust consumers place in their Toyota, and the joy that the reliability of their car brings to their everyday lives. I was responsible for the art direction of this global print campaign.
Assembling the pieces
As if assembling a beautiful puzzle, my job in this project revolved around grabbing the pieces and putting them together.
Whilst collaborating with Thiago Reginato on the caligraphy in different languages, a small team of artworkers helped out by creating the rich textured backplate.
Whilst collaborating with Thiago Reginato on the caligraphy in different languages, a small team of artworkers helped out by creating the rich textured backplate.
