I’m a Design Director with a decade of experience shaping identity systems, branding and visual direction for agencies in Berlin, London and most recently Hamburg. My work blends strategy with hands-on craft, with a focus on sport, culture and strong visual ideas. Still as curious as on day one, I’m always learning, evolving and exploring new creative territories - from design and film to music, fashion and emerging tools. I’m driven by clear ideas, expressive visual languages and work that resonates with real audiences.

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Currently Design Director
at Saatchi & Saatchi London

bmw Connected drive

For BMW’s Connected Drive platform, our brief was to create a visual language capable of clearly communicating the features across multiple packages.

We began at the core: designing a new logo and building an image-making mechanic derived directly from it - a system that unifies the platform while allowing each package to express its own functionality.

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