Estoril Praia football
Over the course of 2024, I’ve had the privilege of collaborating with my hometown’s football club in the creation and implementation of a design + AD system titled Ouro Sobre Azul (gold over blue)
1. First Stop
The cornerstone of any football club. For Estoril, the colours of the club are the colours from the region - blue from the sea, gold from the sun.
2. A modern brand
In order to embrace a more modern take on the brand, we wanted to go strong with the monochromatic version of the crest. Together with Kappa, we've implemented that approach on this years' kits.
3. A tailored font
Cut from the angles of our triangle, our taylormade font - PRAIA.ttf, is recognizable and distinctively unique to our club.
20.5°
85 years of Estoril
The 85th anniversary of the club provided the perfect opportunity for us to bring our font to life, with its own graphic lockup - present in every kit for the season of 24/25.
4. Forward-facing
Under our new direction (gold over blue) we are creating a new era for the club. One with design thinking at its forefront.