gorillas
For Gorillas, I worked closely with the client in the creation of their brand guidelines. We started by refining the main logo + app icon, and then created a design system for this fast brand.
A tailored, variable font
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Characters
full of character
When it came to the font design, our goal was to create an urban looking grotesk font-family tailored for Gorillas.
In a thoroughly enjoyable process of collaboration with font designer Erik Sachse, we looked at ways of injecting the contrast of round and sharp edges present in the main logo on some of the characters, to make them more unique, more ownable, more Gorillas.
In a thoroughly enjoyable process of collaboration with font designer Erik Sachse, we looked at ways of injecting the contrast of round and sharp edges present in the main logo on some of the characters, to make them more unique, more ownable, more Gorillas.
an open system
For the design system, we wanted to set down some rules that would still allow for exploration. Below are some of the core brand elements that help establishing the brands' look.
app icon
logo
colours primary
black
red
white
colours secondary
organic greens
off whites
neon lime
font headline
font body
graphic line
graphic device
motion
Motion is important for a brand that is all about speed. By applying movement to the core elements, we added a layer of playfulness.